NEW YORK [June 2025] – BoeFly, the leading financial technology company specializing in franchise funding solutions, announced today that franchisee, Gurbir Antaal, has successfully secured financing to open his first Wetzel’s Pretzel location in Sacramento, California.
“We are grateful for BoeFly’s expertise in securing competitive financing for our Wetzel’s Pretzel franchise here in Sacramento,” said Gurbir Antaal. “They connected us with the right financial institution, which made a significant difference during the challenges we faced. We highly recommend their services to any franchisee seeking financing support. We were pre-approved within one week and could not ask for anything better as first-time business owners.”
Founded in 1994 in Redondo Beach, California, by Bill Phelps and Rick Wetzel, Wetzel’s Pretzels offers a fun, fresh take on soft pretzels. The brand quickly gained a loyal following with its hand-rolled, oven-fresh snacks and has since grown to more than 400 locations nationwide. Today, Wetzel’s Pretzels is the country’s leading pretzel chain and has earned numerous accolades for its growth and consumer appeal.
“BoeFly has long been a vital partner to Wetzel’s Pretzels in our Franchise Development efforts, providing a much-valued diligence service on all our new franchise applicants as well as critical financing support services for new franchisees like Gurbir,” said Adam Lueras, Senior Director of Franchise Sales for Wetzel’s Pretzels. “We would recommend them to any and all franchisors looking to streamline and perfect their vetting and financing support functions.”
“At BoeFly, we’re proud to support driven entrepreneurs like Gurbir,” said Mike Rozman, President and CEO of BoeFly. “Helping first-time franchisees navigate the complex funding landscape and start strong is what we do best. We’re thrilled to have played a part in launching his journey with Wetzel’s Pretzels.”
For more information on BoeFly or to learn more about how the company’s extensive suite of services could support your business, visit www.boefly.com.
About BoeFly
Founded in 2009, BoeFly is a leading financial technology company that continues to deliver innovative online tools and solutions to accelerate business forward. Led by a team of franchising and finance industry experts, BoeFly specializes in identifying gaps in the marketplace and creating customized solutions to meet changing needs. The company has developed a proprietary Franchise Sales and Finance System to meet the core needs of franchise brands and small businesses throughout the entire process, from vetting franchise candidates to matching them with lenders who can move fast.
Through its data-driven system and robust online marketplace, BoeFly is able to connect borrowers to a wide array of banks and specialty finance companies, which has accommodated over $7 billion in transactions and supported more than 600 unique franchise brands. BoeFly’s pioneering technology and products have allowed the company to offer flexible options and serve businesses at all stages of development, from established brands with thousands of locations to emerging franchisors and startups. For more information, visit www.boefly.com.
