First-Time Franchisee Secures Financing through BoeFly to Invest in Idolize Brows and Beauty

Idolize Brows and Beauty Storefront

Franchising Solutions Platform Helps New Business Owner Navigate Funding

NEW YORK – June 13, 2022 – BoeFly, the leading financial technology company specializing in franchise solutions, announced today that first-time franchisee Dinesh Patel has successfully secured funding through the platform to open his first Idolize Brows and Beauty in East Hanover, New Jersey.

“My wife and I selected Idolize Brows and Beauty because we like their business model and how they support franchisees,” said Patel. “When it came to financing, the brand referred us to BoeFly, who helped us secure efficient, competitive financing so we could focus on the other aspects of our business. I’d recommend BoeFly to any franchisee who needs financing.”

Since 2009, Idolize Brows and Beauty has been providing high-quality, pampering beauty services at prices customers can afford. Its team members are trained to perform professional beauty services at a reasonable price, leaving customers feeling beautiful and relaxed. Idolize Brows and Beauty offers threading, brow tinting, lash extensions, waxing, facials, and more.

“I’m so excited for Dinesh as he starts his journey of franchise ownership,” said Mike Rozman, CEO and co-founder of BoeFly. “There is a lot of growth opportunity with Idolize Brows and Beauty, making it an exhilarating time for first-time franchisees like Dinesh. The BoeFly team was thrilled to match him with the lender who funded his start-up.”

“Seeing this successful funding is particularly gratifying since we first connected with Dinesh months earlier while conducting our due diligence with him on behalf of Idolize,” said Dave Bassin, Senior Vice President of Franchisor Services for BoeFly. “We aim to make the funding process as simple as possible so first-time franchisees can get their business up and running. We are pleased that he opted to rely on us for his financing needs.”

For more information on BoeFly or to learn more about how the company’s extensive suite of services could support your business, visit

About BoeFly

Founded in 2009, BoeFly is a leading financial technology company that continues to deliver innovative online tools and solutions to accelerate business forward. Led by a team of franchising and finance industry experts, BoeFly specializes in identifying gaps in the marketplace and creating customized solutions to meet changing needs. The company has developed a proprietary Franchise Sales and Finance System to meet the core needs of franchise brands and small businesses throughout the entire process, from vetting franchise candidates to matching them with lenders who can move fast.

Through its data-driven system and robust online marketplace, BoeFly is able to connect borrowers to a wide array of banks and specialty finance companies, which has accommodated over $7 billion in transactions and supported more than 600 unique franchise brands. BoeFly’s pioneering technology and products have allowed the company to offer flexible options and serve businesses at all stages of development, from established brands with thousands of locations to emerging franchisors and startups. For more information, visit

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