BoeFly Assists First-Time Franchisees with Financing to Open Wetzel’s Pretzel Location in Miami’s Largest Outlet Shopping Center

Wetzel's Pretzel cups cheerings with pretzel bits inside the cups

Franchising Solutions Platform Helps Build New Business Owner Navigate Funding

NEW YORK – Aug. 22, 2022 – BoeFly, the leading financial technology company specializing in franchise solutions, announced today that first-time franchisees Claudia Roca and Alvaro Curiel have successfully secured funding through the platform to open their first Wetzel’s Pretzels.

“We could not be more excited to become business owners,” said Claudia Roca, new Wetzel’s Pretzels franchisee. “The main reason we selected Wetzel’s was because of the support they provide their franchisees. I didn’t know the first thing about getting a start-up business loan, but Wetzel’s introduced me to BoeFly, who was a great help in delivering financing. I’d recommend BoeFly to any franchisee who needs financing.”

Providing a fun, fresh take on soft pretzels, Wetzel’s Pretzels was founded in 1994 by Bill Phelps and Rick Wetzel in Redondo Beach, California. Drawing fans to its mouth-watering, portable snacks that are hand-rolled, baked fresh, and served hot from the oven, word quickly spread about the delicious West Coast brand. Today, Wetzel’s Pretzels has grown to more than 300 bakeries. As the nation’s leading pretzel chain, the franchise has received numerous accolades.

“We anticipate great success with Claudia and Alvaro’s first location at the popular Dolphin Mall in Miami,” said Adam Lueras, Franchise Development Director at Wetzel’s Pretzels. “BoeFly services help franchisees like Claudia and Alvaro get open and operating in a swift and efficient manner. From the preliminary diligence work they do in helping us assess franchise candidates, to the streamlined financing support services they offer, BoeFly continues to be a beneficial partner.”

“We take great pride in helping to make the journey to business ownership a simple one for first-time franchisees like Claudia and Alvaro,” said Mike Rozman, CEO and co-founder of BoeFly. “Opening your first business can be overwhelming, so BoeFly’s primary goal is to make the financing process as efficient and accessible as possible. And we’re proud to also play an important role in helping brands like Wetzel’s Pretzels reach their franchise growth goals.”

For more information on BoeFly or to learn more about how the company’s extensive suite of services could support your business, visit

About BoeFly

Founded in 2009, BoeFly is a leading financial technology company that continues to deliver innovative online tools and solutions to accelerate business forward. Led by a team of franchising and finance industry experts, BoeFly specializes in identifying gaps in the marketplace and creating customized solutions to meet changing needs. The company has developed a proprietary Franchise Sales and Finance System to meet the core needs of franchise brands and small businesses throughout the entire process, from vetting franchise candidates to matching them with lenders who can move fast.

Through its data-driven system and robust online marketplace, BoeFly is able to connect borrowers to a wide array of banks and specialty finance companies, which has accommodated over $7 billion in transactions and supported more than 600 unique franchise brands. BoeFly’s pioneering technology and products have allowed the company to offer flexible options and serve businesses at all stages of development, from established brands with thousands of locations to emerging franchisors and startups. For more information, visit

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