BoeFly Assists First-Time Franchisee with Financing to Open Wetzel’s Pretzel’s Location in California

Wetzel's Pretzels

NEW YORK – January 16, 2024 – BoeFly, the leading financial technology company specializing in franchise solutions, announced today that Marlene Garcia, a first-time franchise owner, has successfully secured funding through BoeFly’s platform to open her first franchised Wetzel’s Pretzels location in California.

“As a Wetzel’s Pretzels franchisee, I am pleased to share that BoeFly played a crucial role in facilitating the process of obtaining my SBA loan,” said Marlene Garcia. “Their unwavering support and guidance throughout the journey were invaluable. I would highly recommend BoeFly to any Wetzel’s Pretzels franchisee looking for financing assistance.”

Providing a fun, fresh take on soft pretzels, Wetzel’s Pretzels was founded in 1994 by Bill Phelps and Rick Wetzel in Redondo Beach, California. Drawing fans to its mouth-watering, portable snacks that are hand-rolled, baked fresh, and served hot from the oven, word quickly spread about the delicious West Coast brand. Today, Wetzel’s Pretzels has grown to more than 370 bakeries. As the nation’s leading pretzel chain, the franchise has received numerous accolades.

“BoeFly has been a consistent and vital development partner of ours for years, providing both critical diligence services that help us streamline our new franchisee evaluation processes as well as financing support services that help our franchisees secure efficient and competitive financing to get their locations open quickly and smoothly,” said Adam Lueras, Senior Director of Franchise Sales at Wetzel’s Pretzels. “Marlene is one of many who has benefited from our partnership with BoeFly, and we are thrilled to welcome her to the Wetzel’s family!”

“One of the greatest challenges in opening a new business is securing the financing needed to successfully run it,” said Mike Rozman, CEO, and co-founder of BoeFly. “At BoeFly, our team is there to help franchisees find the most efficient and competitive loan. Even in today’s uncertain economy, our platform has helped franchisees across various industries looking to jump-start their entrepreneurial dreams.”

For more information on BoeFly or to learn more about how the company’s extensive suite of services could support your business, visit

About BoeFly

Founded in 2009, BoeFly is a leading financial technology company that continues to deliver innovative online tools and solutions to accelerate business forward. Led by a team of franchising and finance industry experts, BoeFly specializes in identifying gaps in the marketplace and creating customized solutions to meet changing needs. The company has developed a proprietary Franchise Sales and Finance System to meet the core needs of franchise brands and small businesses throughout the entire process, from vetting franchise candidates to matching them with lenders who can move fast.

We’re here to help. Just reach out.

Choose the path that best fits your business interest.

Ready to hit your business and professional goals?